About us
        For a wondrous shopping experience at the heart of Bangkok, Paragon Department Store features the largest and the most luxurious selection of designer collection in the men and women’s fashion world, cosmetics to home and lifestyle including the Power Mall electronics zone showcases a wide array of the latest and most popular gadgets available. Being ‘The pride of Bangkok’ and one of Asia’s premier shopping destinations, its Beauty Hall, No.1 world class beauty destination, showcases luxurious cosmetics flagship counters. Many counters are the largest in Thailand and some are even the largest in Asia where you can indulge and be pampered by expert staff with Dior, Tom Ford, La Mer, Estee Lauder, Bobbi Brown and Mac, just to name a few.

        The Shoes and Bag Salon entices shoppers with a wide selection of over 100 top designer brands offering from season’s stylish alternative to everyday stilettos. There is also an exclusive Thai designer zone offering unique and trend setting collections which is sure to excite shoppers. Men Intrend at Paragon sets out to redefine men's fashion by showcasing exclusive brands in seven zones, each of them responding to a different style. The diverse men’s fashion ranges from casual American through European luxury to fun and funky Asian trends also featuring the latest men’s designer fashion brands from stylish evening wear to casual street looks.

        The Contemp Salon & Contemp Men focuses on global emerging brands many of which are only available in Thailand. Contemp Salon & Contemp Men were opened exclusively at Paragon Department Store and continue to attract customers who are looking for something unique and edgy. Offering an eclectic collection of clothing and accessories this multi-label store offers the latest in modern & contemporary fashions with brands such as Manish Arora, Markus Lupfer, Sass & Bide, MSGM all brilliantly displayed along with dozens of other emerging brands from around the world and is sure to get the heart of the fashionistas to pump harder.

        The Gourmet Market showcases epicurean delicacies and an astounding array of premium food products and groceries from around Thailand and beyond. Paragon’s Food Hall and Food Court offer a wide selection of Thai and foreign delights and street food stalls set in a chic manner along with ubiquitous fast food brands as well as Thai and foreign restaurant chains to fulfill the shopper’s appetite after a shopping spree. Gourmet Deli exclusively available at Gourmet Market Paragon offers a unique experience, ‘You hunt, we cook’ service, where customers can shop and hand pick food and ingredients to have the chefs at Gourmet Deli counter creates their gastronomic delight. Not only do our chefs create savory dishes but they are also ready to provide eating and cooking tips. In quality and taste, Paragon’s Gourmet Market is a complete world-class gourmet destination.

        Offering luxury international brands as well as trend setting Thai offerings, Paragon Department Store has everything that a customer would expect. Paragon, with its only one of its kind atmosphere, attracts a diverse assortment of customers from all walks of life. Combined with Paragon’s exquisite 5-star services, we are one of Asia’s World Class Shopping Destination.