A collection of popular dessert, bubble tea, and beverage shops—sweeten up your day and make it delicious.
Satisfy Your Sweet Tooth at Paragon! Top Dessert, Bubble Tea, and Drink Shops to Turn an Ordinary Day into a Delicious One
Whenever you're craving something sweet, there's no need to overthink it — Paragon has it all, from favorite snacks and must-try desserts to irresistible drinks. Whether you're taking a sweet break between shopping trips or inviting friends over for a chat with some delicious treats, here's a roundup of the shops worth checking out. Get your list of favorites ready!
BREAD AHEAD
Bread Ahead is a famous doughnut and bakery shop from London, England. Its standout feature is the Brioche Doughnut, made from dough fermented for as long as 3 days, resulting in a soft, fluffy texture, and freshly fried every day. The shop also uses fryers imported from England that don't leave the doughnuts greasy, along with premium ingredients such as freshly milled flour imported from England, butter and cream from France, and vanilla from Madagascar — with no preservatives. For that reason, it's best enjoyed immediately or within 2 hours to get the best flavor and texture. Recommended menu items include the Crème Brûlée Doughnut, a signature item overflowing with vanilla custard filling and topped with a crisp caramelized crust; the Uji Matcha & White Chocolate Doughnut, an exclusive flavor for Thailand made with rich matcha imported from Japan; and the must-try Hazelnut Praliné, with a three-layer hazelnut filling that's fragrant, rich, and incredibly satisfying.
Location: BREAD AHEAD, Ground Floor, Paragon
BUTTER HAUS
Butter Haus Original Butter Tteok, the authentic recipe from Seoul, has landed in Thailand! This famous homemade butter tteok shop, straight from the original in Seongsu-dong, Seoul, South Korea, has now arrived at Paragon. It stands out with its distinctive texture — crispy on the outside and perfectly chewy on the inside — paired with the delicate aroma of Premium French Butter, giving it a well-balanced flavor that's never greasy or overly rich, and delicious even without reheating. Most importantly, every piece is carefully handmade. Don't miss flavors like Premium French Butter Tteok, Chocolate Butter Tteok, Yellow Cheddar Butter Tteok, and Macadamia Brûlée Butter Tteok. And for something extra special, available only in Thailand, is the original Butter Tteok paired with carefully selected Uji Matcha, served with a Matcha Dip sauce for an incredibly rich, buttery flavor.
Location: BUTTER HAUS, Ground Floor, Paragon
GAPPLE
Gapple is a smoothie and healthy beverage brand from Iberry Group, with colors so cute you'll want to drink them all. The menu includes easy-to-drink options for the light-diet crowd, superfood-based options for the health-conscious, and protein-focused options for the fitness crowd, along with bottled Super Juice blended fruit and vegetable drinks. Every drink is made with 100% natural ingredients, using homemade cashew milk and sweetness from dates, making every sip easy to drink and refreshing in an accessible, health-conscious style. The must-try signature menu item is Gapple Fresh, an easy-drinking, refreshing beverage topped with crunchy, fragrant Gapple Crumble. The shop offers a full range of categories to choose from, including Superfood, Protein Fix / Active Boost, Light & Fresh, and Happy No Guilty — whether you're into health, fitness, or just want something refreshing, there's something for everyone.
Location: GAPPLE, Ground Floor, Paragon
HASHTAG B
Hashtag B is a famous bakery from Hong Kong offering more than 30 menu items, all freshly baked daily. But its most popular item by far is the legendary egg tart, with thin, crispy, multi-layered pastry that's golden, buttery, and fragrant, filled with rich caramel and soft, pudding-like egg custard that practically melts in your mouth. There's also the Black Glutinous Rice Egg Tart, available only in Thailand, which keeps the signature sweet, fragrant flavor of the original egg tart recipe while adding the special chewy texture of silky-smooth black glutinous rice. And the Pistachio Egg Tart is packed with rich, fragrant pistachio flavor that pairs perfectly with the custard filling, topped with coarsely crushed pistachios on top for added texture and depth of flavor.
Location: HASHTAG B, Ground Floor, Paragon
PARAMETER
Parameter is Thailand's first classic gelato shop, distinguished by its attention to every variable of texture, using specially selected premium ingredients and gelato-making machines that are over 100 years old, imported from Italy. It's a gelato shop that cares about every detail, meticulously controlling every component — from ingredients and recipes to the production process and even how it's served — to convey the charm of traditional Classic Refined Gelato, curated for true gelato lovers. Recommended signature flavors include Fior di Panna, made with fresh cream from Normandy, France; Nocciola del Piemonte IGP, made with premium hazelnuts from the Piedmont region of Italy; and Pistacchio di Bronte DOP, packed full of Bronte pistachios from the volcanic lands of Mount Etna, Italy.
Location: PARAMETER, Ground Floor, Paragon
RIKYUEN
Rikyuen, a brand from Uji City, Kyoto Prefecture, Japan, is a legendary matcha ice cream and soft-serve shop. Every menu item lets you experience the taste of Uji Matcha like never before, through ice cream and soft serve available in 4 matcha intensity levels. Discover the charm of Real Uji Matcha, an original high-quality tea with over 400 years of meticulous tradition, through rare, hard-to-find Ceremonial Grade matcha ice cream and soft serve that captures every dimension of flavor — fragrance, richness, smoothness, and the distinctive depth of authentic Japanese matcha. The brand pays careful attention to every detail, from selecting the tea leaves to the aroma, umami flavor, color, and even the lingering taste on the tip of your tongue, placing great importance on the true charm of tea. Matcha lovers must come experience the depth of rich, fragrant, smooth matcha for themselves.
Location: RIKYUEN, Ground Floor, Paragon
SLOW BUTTER
Slow Butter is a Copenhagen-style bakery and croissant shop, freshly baked daily. At the heart of its pastries is Cultured Butter — a 100% organically cultured butter imported from Denmark — that gives a deeper aroma and texture than regular butter, making it the shop's key ingredient. The dough takes as long as 4 days to prepare, allowing natural enzymes to fully develop and adapting the recipe to suit Thailand's climate. The shop intentionally increases the water content in the dough to achieve a moistness and chewiness unlike anywhere else, resulting in a crispy exterior and chewy interior. Every beautifully crafted pastry is tempting to try, with menu items including Tebirkes, with a crispy exterior and a slightly sweet almond filling, and Pain Au Chocolat, with a rich, not-too-sweet chocolate filling that pairs perfectly with the buttery pastry. It's a buttery, fragrant bakery shop that sweet-tooths shouldn't miss.
Location: SLOW BUTTER, Ground Floor, Paragon
WARANYA
Waranya's standout menu item has to be its original mango sticky rice, the beloved Thai dessert that has won over people's hearts worldwide, along with sticky rice served with various toppings and an array of other original Thai desserts. Waranya is known as a classic Thai dessert shop with authentic original flavors, using premium ingredients — especially for its mango sticky rice, which comes with fragrant sticky rice steamed in rich coconut milk, paired perfectly with specially selected sweet, juicy ripe mangoes. What makes Waranya's mango sticky rice stand out is the creamy, rich coconut-milk-soaked sticky rice and the juicy mangoes, striking a perfect balance of sweetness and texture in every bite.
Location: WARANYA, Ground Floor, Paragon
So why wait until after a meal to enjoy dessert? Sweet tooths can come indulge in delicious treats from a variety of popular shops at Paragon.
Did you know? October 14th of every year is International Dessert Day, a day established to celebrate the deliciousness and happiness that desserts of all kinds bring to people around the world. It's a day for dessert lovers everywhere to celebrate and enjoy all kinds of sweet treats without feeling guilty. While there's no clear record of who started this day, it gained popularity and spread from the United States.
