For a wondrous shopping experience at the heart of Bangkok, Paragon Department Store features the largest and the most luxurious selection of designer collection in the men and women’s fashion world, cosmetics to home and lifestyle including the Power Mall electronics zone showcases a wide array of the latest and most popular gadgets available. Being ‘The pride of Bangkok’ and one of Asia’s premier shopping destinations, its Beauty Hall, No.1 world class beauty destination, showcases luxurious cosmetics flagship counters. Many counters are the largest in Thailand and some are even the largest in Asia where you can indulge and be pampered by expert staff with Dior, Tom Ford, La Mer, Estee Lauder, Bobbi Brown and Mac, just to name a few.




The Contemp Salon & Contemp Men focuses on global emerging brands many of which are only available in Thailand. Contemp Salon & Contemp Men were opened exclusively at Paragon Department Store and continue to attract customers who are looking for something unique and edgy. Offering an eclectic collection of clothing and accessories this multi-label store offers the latest in modern & contemporary fashions with brands such as Manish Arora, Markus Lupfer, Sass & Bide, MSGM all brilliantly displayed along with dozens of other emerging brands from around the world and is sure to get the heart of the fashionistas to pump harder.




Offering luxury international brands as well as trend setting Thai offerings, Paragon Department Store has everything that a customer would expect. Paragon, with its only one of its kind atmosphere, attracts a diverse assortment of customers from all walks of life. Combined with Paragon’s exquisite 5-star services, we are one of Asia’s World Class Shopping Destination.